NeWTHISTle Consulting

DELIVERING CLARITY FROM COMPLEXITY

DELIVERING CLARITY FROM COMPLEXITY

DELIVERING CLARITY FROM COMPLEXITY

REAL EXPERIENCE. PRACTICAL ADVICE. BETTER OUTCOMES

REAL EXPERIENCE. PRACTICAL ADVICE. BETTER OUTCOMES

Prepare your organization to succeed with AI.

I help boards and leadership teams set direction, assess readiness, and make informed AI investment decisions. Through advice, education, and independent review, I equip your people to lead the work themselves.
I've sat in the CEO seat. I help PE owners and portfolio leadership make the AI adoption decision deliberately, price the dependency before it's accepted, and build so a vendor problem can't take the business down with it.

Industry research shows that AI adoption success is the exception not the rule.

62%

PE respondents unable to link productivity gains to AI

EY

42%

Up from 17%. Companies scrapping most AI initiatives before production

S&P Global - 2025 Survey

80%+

AI projects that fail

RAND

What do you want to do?

Unsure about where to start? Check out these resources.

DE-RISK THE INVESTMENT

How do we avoid funding the next AI Failure?

Article

The dirty secret about AI transformation: Your'e not ready

The dirty secret about AI transformation: Your'e not ready

Service

AI investment stress test

AI investment stress test

Framework

PACE: Align - Prepare the organisation and address the conditions that undermine adoption

PACE: Align - Prepare the organisation and address the conditions that undermine adoption

TURN AI INTO VALUE

We are using AI. Why aren't we seeing Business Results?

Article

Your AI ROI is probably wrong

Service

PACE advisory and review

Framework

PACE: Evolve - Measure value and adjust what isnt working

PACE: Evolve - Measure value and adjust what isnt working

FINDING THE STARTING POINT

Where should we start with AI?

Article

AI Without the Hype: Start Where Your P&L Actually Hurts

AI Without the Hype: Start Where Your P&L Actually Hurts

Service

AI Strategy & Leadership Alignment

Framework

PACE: Position — establish your starting point, priorities and direction

PACE: Position — establish your starting point, priorities and direction

MAKE THE DECISION

How do we turn a difficult business problem into a clear decision?

Article

The Most Powerful Question Leaders Refuse to Ask

The Most Powerful Question Leaders Refuse to Ask

Service

PACE Advisory & Review

Framework

ReSCUED: Research & Evaluation- Examine the evidence and assumptions before choosing a course of action

ReSCUED: Research & Evaluation- Examine the evidence and assumptions before choosing a course of action

Don’t fund the next AI failure.

19 questions PE owners and portfolio company executives should ask before approving an AI initiative.

Financial charts

The Exit Narrative

At exit, every serious buyer asks three questions

Is AI Being Used?

Full transparency of intelligence integration across the value chain.

Is it Working?

Validated efficiency metrics and measurable margin expansion data.

What is it Worth?

Valuation anchored in defensible, proprietary intelligence workflows.

An AI native business answers these with evidence, not intentions. Your intelligence asset becomes quantifiable, your cost structure improvement becomes auditable, and your compounding lead becomes a structural differentiator.

"The window to build a defensible intelligence lead is open now."

"The window to build a defensible intelligence lead is open now."

"The window to build a defensible intelligence lead is open now."

A CLEARER APPROACH TO A COMPLEX REALITY

Deterministic by default.

AI by advantage.

Resilience by design.

Every use of AI buys a capability and creates a dependency on a model, a provider, and infrastructure the business doesn't control. The scarce skill right now isn't AI fluency. It's judgement: knowing where that trade is worth making, and building so the dependency can fail without the company failing with it.

This isn't an argument against AI. The businesses that win the next decade will use it aggressively. It's an argument against adopting it by default instead of by decision.

My Books

UNLOCK THE POTENTIAL OF AI WITH CONFIDENCE

UNLOCK THE POTENTIAL OF AI WITH CONFIDENCE

Navigate the risks and seize the opportunities of adopting generative AI. From evaluating security and ethical considerations to identifying transformative business applications, get tailored insights to support informed, strategic AI integration.

Navigate the risks and seize the opportunities of adopting generative AI. From evaluating security and ethical considerations to identifying transformative business applications, get tailored insights to support informed, strategic AI integration.

A Book, The Accidental Strategist

Strategy & Value Creation

AI is changing how work gets done, but the fundamentals of performance have not changed.

Value still comes from clear strategy, disciplined execution, strong leadership, effective communication, and a relentless focus on the constraints that limit growth.

The companies that win will be the ones using AI to strengthen the fundamentals that already drive revenue, margin, resilience, and enterprise value.

AI is changing how work gets done, but the fundamentals of performance have not changed.

Value still comes from clear strategy, disciplined execution, strong leadership, effective communication, and a relentless focus on the constraints that limit growth.

The companies that win will be the ones using AI to strengthen the fundamentals that already drive revenue, margin, resilience, and enterprise value.

Financial charts

A SIMPLE YET POWERFUL PROCESS

ReSCUED - A Value Creation Framework

The Accidental Strategist introduces the ReSCUED method. Six steps to continuous value creation. A disciplined and repeatable value creation system.

The Accidental Strategist introduces the ReSCUED method. Six steps to continuous value creation. A disciplined and repeatable value creation system.

Break through growth barriers and create lasting value with proven strategies that deliver measurable results

20+

Years

executive leadership

20+

Years

executive leadership

$500 million

Revenue

business captured

$500 million

Revenue

business captured

1100%

Growth

share price

1100%

Growth

share price

Latest Posts

AI

We had no idea how to do it. He wanted to start Monday anyway

Boards under pressure reach for AI in two postures: as a shield against something they think is coming for them, or as a lever they think will pull the stock up. Both postures skip a step. Before you can point AI at a threat, you have to know precisely what the threat is and precisely where your business is exposed to it.

Strategy

The Information Theory of Business - Part 2

Most management theory treats a business as a collection of processes. We optimise them, automate them, document them, measure their efficiency. I think the abstraction is wrong. A business runs on information.

Strategy

The Information Theory of Business - Part 1

If your company is doing something with AI this year, there is a fair chance it is this: take a process that already exists and make the steps run without people. Faster ticket routing. Auto-drafted reports. An agent that moves the record from one stage to the next.

AI

We had no idea how to do it. He wanted to start Monday anyway

Boards under pressure reach for AI in two postures: as a shield against something they think is coming for them, or as a lever they think will pull the stock up. Both postures skip a step. Before you can point AI at a threat, you have to know precisely what the threat is and precisely where your business is exposed to it.

Strategy

The Information Theory of Business - Part 2

Most management theory treats a business as a collection of processes. We optimise them, automate them, document them, measure their efficiency. I think the abstraction is wrong. A business runs on information.

NeWTHISTle Consulting

DELIVERING CLARITY FROM COMPLEXITY

Copyright © 2026 NewThistle Consulting LLC. All Rights Reserved

NeWTHISTle Consulting

DELIVERING CLARITY FROM COMPLEXITY

Copyright © 2026 NewThistle Consulting LLC. All Rights Reserved

NeWTHISTle Consulting

DELIVERING CLARITY FROM COMPLEXITY

Copyright © 2026 NewThistle Consulting LLC. All Rights Reserved