NeWTHISTle Consulting

NeWTHISTle Consulting

NeWTHISTle Consulting

DELIVERING CLARITY FROM COMPLEXITY

DELIVERING CLARITY FROM COMPLEXITY

DELIVERING CLARITY FROM COMPLEXITY

FOR AI INITIATIVES THAT NEED TO PAY BACK

FOR AI INITIATIVES THAT NEED TO PAY BACK

Fewer AI initiatives. Every one proved in the accounts.

I teach leadership teams a method for choosing AI work that moves the numbers the board reads, and for showing that it did. Your people learn it on live proposals and keep it after I leave.

I've sat in the CEO seat. I help PE owners and portfolio leadership make the AI adoption decision deliberately, price the dependency before it's accepted, and build so a vendor problem can't take the business down with it.

AI adoption success is still the exception not the rule.

62%

PE respondents unable to link productivity gains to AI

PE respondents unable to link productivity gains to AI

EY

42%

Up from 17%. Companies scrapping most AI initiatives before production

Up from 17%. Companies scrapping most AI initiatives before production

S&P Global - 2025 Survey

80%+

AI projects that fail

AI projects that fail

RAND

The GenAI Paradox

89% of organizations use AI and 80% report individual productivity gains, yet 60% to 94% see zero measurable P&L impact.

A Framework for Identifying Value Opportunities

AI initiatives rarely fail because the model wasn’t smart enough. They fail because the money goes in before anyone agrees which result should move, where the work is held back, or how success will be measured.

Almost none of them fail because the AI model wasn't smart enough.
They fail because AI is only about 10% of the equation. The remaining 90% is data architecture, workflow integration, change management, and operational plumbing. If you focus only on the model and technology stack, you're setting yourself up to join the failed column, with an expensive exercise and no tangible returns.

What is possible when AI is done well?

WHAT YOU LEAVE WITH

AI work that shows up in the numbers, and the evidence to prove it.

Your board wants AI to move the results. Your team needs a way to choose the right work and show that it delivered.

Your leadership team is being asked where to invest in AI, what return to expect and how anyone will know. I teach them a method for answering those questions themselves, using your own priorities and the proposals already on the table.

By the end, every proposal your team has worked through will have:

  • A financial result the board recognizes, and a baseline set before any money is spent.

  • A tested answer on whether AI is the right fix, and which simpler options it beat.

  • A named owner, a governance plan and the skills it needs, agreed before approval.

  • A measure that shows whether it worked, and a point at which it gets stopped if it doesn’t.

Your team leaves with a ranked set of initiatives it can defend, and a method it can run again whenever priorities change.

HOW IT WORKS

From board priorities to a verified result

A five-phase sequence. Nothing gets chosen until the evidence says where it belongs.

01

Understand

The board sets its financial priorities. The work behind them is traced to the one step holding results back, and a baseline is set.

WHO: C-Suite, Boards

02

CHOOSE

Simpler fixes are tested first. AI goes forward only where it beats the best non-AI option.

WHO: Executives and Managers

03

Design and justify

The new workflow, its governance and its business case are built at full cost.

WHO: Organization

04

DECIDE

Initiatives are gated, ranked against capacity and approved in a single portfolio session.

WHO: Organization

05

DELIVER AND VERIFY

The change is released in stages and checked against the baseline, and then the next constraint is found.

WHO: Organization

The sequence is the core of the Create stage of PACE, our full adoption program.

Understand What AI Changes

AI Advisory for Boards

Make decisions you can defend.

Independent advice, education and challenge for boards assessing AI's impact on their business, their investments and their future value.

THE BOARD'S PERSPECTIVE

01 Where is our business exposed?

02 Which investments deserve support?

03 What evidence demonstrates value?

Unsure about where to start?

Additional Resources

DE-RISK THE INVESTMENT

How do we avoid funding the next AI failure?

Article

The dirty secret about AI transformation: You're not ready

The dirty secret about AI transformation: You're not ready

Service

AI investment stress test

AI investment stress test

Framework

PACE: Align - Prepare the organization and address the conditions that undermine adoption

PACE: Align - Prepare the organization and address the conditions that undermine adoption

TURN AI INTO VALUE

We are using AI. Why aren't we seeing business results?

Article

Your AI ROI is probably wrong

Service

PACE advisory and review

Framework

PACE: Evolve - Measure value and adjust what isn't working

PACE: Evolve - Measure value and adjust what isn't working

FINDING THE STARTING POINT

Where should we start with AI?

Article

AI Without the Hype: Start Where Your P&L Actually Hurts

AI Without the Hype: Start Where Your P&L Actually Hurts

Service

AI Strategy & Leadership Alignment

Framework

PACE: Position — establish your starting point, priorities and direction

PACE: Position — establish your starting point, priorities and direction

MAKE THE DECISION

How do we turn a difficult business problem into a clear decision?

Article

The Most Powerful Question Leaders Refuse to Ask

The Most Powerful Question Leaders Refuse to Ask

Service

PACE Advisory & Review

Framework

ReSCUED: Research & Evaluation- Examine the evidence and assumptions before choosing a course of action

ReSCUED: Research & Evaluation- Examine the evidence and assumptions before choosing a course of action

A CLEARER APPROACH TO A COMPLEX REALITY

Deterministic by default.

AI by advantage.

Resilience by design.

Every use of AI buys a capability and creates a dependency on a model, a provider, and infrastructure the business doesn't control. The scarce skill right now isn't AI fluency. It's judgment: knowing where that trade is worth making, and building so the dependency can fail without the company failing with it.

This isn't an argument against AI. The businesses that win the next decade will use it aggressively. It's an argument against adopting it by default instead of by decision.

UNLOCK THE POTENTIAL OF AI WITH CONFIDENCE

My Books

Navigate the risks and seize the opportunities of adopting generative AI. From evaluating security and ethical considerations to identifying transformative business applications, get tailored insights to support informed, strategic AI integration.

Navigate the risks and seize the opportunities of adopting generative AI. From evaluating security and ethical considerations to identifying transformative business applications, get tailored insights to support informed, strategic AI integration.

A Book, The Accidental Strategist

A SIMPLE YET POWERFUL PROCESS

ReSCUED - A Value Creation Framework

The Accidental Strategist introduces the ReSCUED method. Six steps to continuous value creation. A disciplined and repeatable value creation system.

The Accidental Strategist introduces the ReSCUED method. Six steps to continuous value creation. A disciplined and repeatable value creation system.

Break through growth barriers and create lasting value with proven strategies that deliver measurable results

Latest Posts

AI

10 Reasons Why AI Adoption Fails

When an AI initiative stalls, the response is often to revisit the technology. Try a different model. Change the platform. Hire more engineers. Build another pilot. But a better model cannot resolve unclear accountability.

Strategy

Why the Customer Relationship is More Important Than Ever Before

We sold air traffic control simulators. We assumed people bought them to train air traffic controllers. That seemed a reasonable starting point. It was also an inadequate understanding of our market.

AI

Agent containment: when achieving the goal becomes the risk

“AI governance” can make this problem sound as though it belongs in a policy document. An organisation might approve the model, assign an owner and document acceptable use, while leaving the agent considerable freedom to decide how to complete its work.

AI

10 Reasons Why AI Adoption Fails

When an AI initiative stalls, the response is often to revisit the technology. Try a different model. Change the platform. Hire more engineers. Build another pilot. But a better model cannot resolve unclear accountability.

Strategy

Why the Customer Relationship is More Important Than Ever Before

We sold air traffic control simulators. We assumed people bought them to train air traffic controllers. That seemed a reasonable starting point. It was also an inadequate understanding of our market.

NeWTHISTle Consulting

DELIVERING CLARITY FROM COMPLEXITY

Copyright © 2026 NewThistle Consulting LLC. All Rights Reserved

NeWTHISTle Consulting

DELIVERING CLARITY FROM COMPLEXITY

Copyright © 2026 NewThistle Consulting LLC. All Rights Reserved

NeWTHISTle Consulting

DELIVERING CLARITY FROM COMPLEXITY

Copyright © 2026 NewThistle Consulting LLC. All Rights Reserved