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NeWTHISTle Consulting
DELIVERING CLARITY FROM COMPLEXITY
DELIVERING CLARITY FROM COMPLEXITY
DELIVERING CLARITY FROM COMPLEXITY
Are You Ready to Create Value?
Are You Ready to Create Value?
Are You Ready to Create Value?
Grow your company to $50 million and beyond
Scale with confidence: Empowering growth-stage Tech CEOs and leadership teams through proven value creation systems and insights from real-world growth experience

The Accidental Strategist
Lessons in Value Creation from Air Traffic Control
Why Read the Accidental Strategist?
This book blends practical advice with a dash of humor and real-life experiences, giving leaders and entrepreneurs the tools to make confident, impactful decisions, even in the face of uncertainty. Join me on this journey to becoming a more resilient, strategic, and adaptive leader.



The Accidental Strategist
Lessons in Value Creation from Air Traffic Control
Why Read the Accidental Strategist?
This book blends practical advice with a dash of humor and real-life experiences, giving leaders and entrepreneurs the tools to make confident, impactful decisions, even in the face of uncertainty. Join me on this journey to becoming a more resilient, strategic, and adaptive leader.

Leading
Leading
is
is
tough.
tough.
I
I
know
know
your
your
pain
pain
create a defensible strategy
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create a defensible strategy
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Leadership Growth
Has leadership hit a skills and knowledge wall? Is technical brilliance drowned in administration?

Leadership Growth
Has leadership hit a skills and knowledge wall? Is technical brilliance drowned in administration?

Leadership Growth
Has leadership hit a skills and knowledge wall? Is technical brilliance drowned in administration?

Growth Ceiling
Are revenues stuck and old tactics aren't working? Have you hit the growth ceiling with no clear path up?

Growth Ceiling
Are revenues stuck and old tactics aren't working? Have you hit the growth ceiling with no clear path up?

Growth Ceiling
Are revenues stuck and old tactics aren't working? Have you hit the growth ceiling with no clear path up?

Uncontrolled Costs
Are your overheads outpacing your revenue growth? Are your COGS leading to poor margins?

Uncontrolled Costs
Are your overheads outpacing your revenue growth? Are your COGS leading to poor margins?

Uncontrolled Costs
Are your overheads outpacing your revenue growth? Are your COGS leading to poor margins?

Inconsistent Performance
40% revenue growth in one quarter, 5% in the next? Are unpredictable revenue swings keeping you up at night?

Inconsistent Performance
40% revenue growth in one quarter, 5% in the next? Are unpredictable revenue swings keeping you up at night?

Inconsistent Performance
40% revenue growth in one quarter, 5% in the next? Are unpredictable revenue swings keeping you up at night?

Failure to Launch
Is your team under performing? Are you drowning in delays?

Failure to Launch
Is your team under performing? Are you drowning in delays?

Failure to Launch
Is your team under performing? Are you drowning in delays?

Cutthroat Competition
Is the competition copying your roadmap and undercutting your price? Are you too busy firefighting to innovate?

Cutthroat Competition
Is the competition copying your roadmap and undercutting your price? Are you too busy firefighting to innovate?

Cutthroat Competition
Is the competition copying your roadmap and undercutting your price? Are you too busy firefighting to innovate?



Artificial Intelligence & Generative AI
Unlock the potential of generative AI with confidence.
Navigate the risks and seize the opportunities of adopting generative AI. From evaluating security and ethical considerations to identifying transformative business applications, get tailored insights to support informed, strategic AI integration.
ReSCUED - A Framework From The Accidental Strategist
A simple yet powerful process
The Accidental Strategist introduces the ReSCUED method. Six steps to continuous value creation. A disciplined and repeatable value creation system.
The Accidental Strategist introduces the ReSCUED method. Six steps to continuous value creation. A disciplined and repeatable value creation system.
Break through growth barriers and create lasting value with proven strategies that deliver measurable results
Download your free strategy execution self assessment guide.
You can't plot a course to success without knowing your starting point.

20+
Years
executive leadership
20+
Years
executive leadership
20+
Years
executive leadership
$500 million
Revenue
business captured
$500 million
Revenue
business captured
$500 million
Revenue
business captured
1100%
Growth
share price
1100%
Growth
share price
1100%
Growth
share price
Latest Posts

General
Aug 1, 2025
The Ai Fix for Private Equity - Sample
Some things are easier to deny than to fix. When intelligent systems work well, they create surplus capacity. And when that happens, the default corporate response is as predictable as it is destructive, cut costs. That's exactly where businesses break their own systems.

General
Aug 1, 2025
The AI Fix for Private Equity - Book Index
The index for the upcoming book, The AI Fix for Private Equity - A New Playbook for Value Creation from Pre-Deal to Exit

Strategy
Jul 29, 2025
Why Your Strategy Should Prioritize Experience Over Features - Part 2
In the software world and particularly SaaS, features don’t differentiate, experience does. You can match every feature your competitors offer and still lose. Not because your product is worse, but because it feels harder to use, slower to deliver value, or just less thoughtful.

Strategy
Jul 28, 2025
Why Your Strategy Should Prioritize Experience Over Features - Part 1
It always starts with clarity. A company is founded to solve a specific, painful problem. The early roadmap is crisp. Focused. Built on urgency and direct feedback from real users trying to get real things done. And then, success. Customers come in. Revenue grows. The roadmap expands.

AI
Jul 26, 2025
AI Fraud
Fraud used to be limited by human effort. You could spot the broken English in the phishing email. You could hear the hesitation in the voice. You could flag the dodgy PDF with the pixelated invoice. But now?

AI
Jul 26, 2025
AI and Leadership
leadership in a complex business isn’t linear. It’s not even rational in the strictest sense. It’s a real-time collision of context, competing priorities, and partial information. Decisions don’t arrive in order, they come in waves. Many are interdependent.

General
Aug 1, 2025
The Ai Fix for Private Equity - Sample
Some things are easier to deny than to fix. When intelligent systems work well, they create surplus capacity. And when that happens, the default corporate response is as predictable as it is destructive, cut costs. That's exactly where businesses break their own systems.

General
Aug 1, 2025
The AI Fix for Private Equity - Book Index
The index for the upcoming book, The AI Fix for Private Equity - A New Playbook for Value Creation from Pre-Deal to Exit

Strategy
Jul 29, 2025
Why Your Strategy Should Prioritize Experience Over Features - Part 2
In the software world and particularly SaaS, features don’t differentiate, experience does. You can match every feature your competitors offer and still lose. Not because your product is worse, but because it feels harder to use, slower to deliver value, or just less thoughtful.

Strategy
Jul 28, 2025
Why Your Strategy Should Prioritize Experience Over Features - Part 1
It always starts with clarity. A company is founded to solve a specific, painful problem. The early roadmap is crisp. Focused. Built on urgency and direct feedback from real users trying to get real things done. And then, success. Customers come in. Revenue grows. The roadmap expands.

General
Aug 1, 2025
The Ai Fix for Private Equity - Sample
Some things are easier to deny than to fix. When intelligent systems work well, they create surplus capacity. And when that happens, the default corporate response is as predictable as it is destructive, cut costs. That's exactly where businesses break their own systems.

General
Aug 1, 2025
The AI Fix for Private Equity - Book Index
The index for the upcoming book, The AI Fix for Private Equity - A New Playbook for Value Creation from Pre-Deal to Exit
NeWTHISTle Consulting
DELIVERING CLARITY FROM COMPLEXITY
Copyright © 2024 NewThistle Consulting LLC. All Rights Reserved
NeWTHISTle Consulting
DELIVERING CLARITY FROM COMPLEXITY
Copyright © 2024 NewThistle Consulting LLC. All Rights Reserved
NeWTHISTle Consulting
DELIVERING CLARITY FROM COMPLEXITY
Copyright © 2024 NewThistle Consulting LLC. All Rights Reserved