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NeWTHISTle Consulting
DELIVERING CLARITY FROM COMPLEXITY
DELIVERING CLARITY FROM COMPLEXITY
DELIVERING CLARITY FROM COMPLEXITY
Are You Ready to Create Value?
Are You Ready to Create Value?
Are You Ready to Create Value?
Grow your company to $50 million and beyond
Scale with confidence: Empowering growth-stage Tech CEOs and leadership teams through proven value creation systems and insights from real-world growth experience
Leading
Leading
is
is
tough.
tough.
I
I
know
know
your
your
pain
pain
create a defendable strategy
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create a defendable strategy
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create a defendable strategy
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Leadership Growth
Has leadership hit a skills and knowledge wall? Is technical brilliance drowned in administration?
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Leadership Growth
Has leadership hit a skills and knowledge wall? Is technical brilliance drowned in administration?
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Leadership Growth
Has leadership hit a skills and knowledge wall? Is technical brilliance drowned in administration?
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Growth Ceiling
Are revenues stuck and old tactics aren't working? Have you hit the growth ceiling with no clear path up?
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Growth Ceiling
Are revenues stuck and old tactics aren't working? Have you hit the growth ceiling with no clear path up?
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Growth Ceiling
Are revenues stuck and old tactics aren't working? Have you hit the growth ceiling with no clear path up?
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Uncontrolled Costs
Are your overheads outpacing your revenue growth? Are your COGS leading to poor margins?
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Uncontrolled Costs
Are your overheads outpacing your revenue growth? Are your COGS leading to poor margins?
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Uncontrolled Costs
Are your overheads outpacing your revenue growth? Are your COGS leading to poor margins?
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Inconsistent Performance
40% revenue growth in one quarter, 5% in the next? Are unpredictable revenue swings keeping you up at night?
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Inconsistent Performance
40% revenue growth in one quarter, 5% in the next? Are unpredictable revenue swings keeping you up at night?
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Inconsistent Performance
40% revenue growth in one quarter, 5% in the next? Are unpredictable revenue swings keeping you up at night?
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Failure to Launch
Is your team under performing? Are you drowning in delays?
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Failure to Launch
Is your team under performing? Are you drowning in delays?
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Failure to Launch
Is your team under performing? Are you drowning in delays?
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Cutthroat Competition
Is the competition copying your roadmap and undercutting your price? Are you too busy firefighting to innovate?
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Cutthroat Competition
Is the competition copying your roadmap and undercutting your price? Are you too busy firefighting to innovate?
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Cutthroat Competition
Is the competition copying your roadmap and undercutting your price? Are you too busy firefighting to innovate?
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ReSCUED - A Framework From The Accidental Strategist
A simple yet powerful process
The Accidental Strategist introduces the ReSCUED method. Six steps to continuous value creation. A disciplined and repeatable value creation system.
The Accidental Strategist introduces the ReSCUED method. Six steps to continuous value creation. A disciplined and repeatable value creation system.
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The Accidental Strategist
Lessons in Value Creation from Air Traffic Control
Why Read the Accidental Strategist?
This book blends practical advice with a dash of humor and real-life experiences, giving leaders and entrepreneurs the tools to make confident, impactful decisions, even in the face of uncertainty. Join me on this journey to becoming a more resilient, strategic, and adaptive leader.
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The Accidental Strategist
Lessons in Value Creation from Air Traffic Control
Why Read the Accidental Strategist?
This book blends practical advice with a dash of humor and real-life experiences, giving leaders and entrepreneurs the tools to make confident, impactful decisions, even in the face of uncertainty. Join me on this journey to becoming a more resilient, strategic, and adaptive leader.
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Research & Evaluation
Discover your true starting position and untapped potential
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Research is creating new knowledge.
- Neil Armstrong
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Culture
Align your organization with clear purpose and values
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A hallmark of a healthy creative culture is that its people feel free to share ideas, opinions, and criticisms.
Lack of candor, if unchecked, ultimately leads to dysfunctional environments.
- Ed Catmull, Co-founder of Pixar
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Execution
Turn plans into measurable results
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Strategy execution is the responsibility that makes or breaks executives.
- Alan Branche, Author
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Strategy
Define executable initiatives that create measurable value
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Strategy means making clear cut choices about how to compete. You cannot be everything to everybody, no matter what the size of your business or how deep its pockets. - Jack Welch, Former CEO of General Electric
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Urgency
Drive momentum without creating chaos
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Transformation of an enterprise begins with a sense of crisis, or urgency.
- Louis V. Gerstner Jr, Former CEO of IBM
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Discipline
Ensure continuous improvement and sustainable growth
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Execution fails not from lack of intent or bad planning, but from poor discipline.
- Larry Bossidy, Former CEO of Honeywell
Break through growth barriers and create lasting value with proven strategies that deliver measurable results
Download your free strategy execution self assessment guide.
You can't plot a course to success without knowing your starting point.
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Artificial Intelligence & Generative AI
Unlock the potential of generative AI with confidence.
Navigate the risks and seize the opportunities of adopting generative AI. From evaluating security and ethical considerations to identifying transformative business applications, get tailored insights to support informed, strategic AI integration.
20+
Years
executive leadership
20+
Years
executive leadership
20+
Years
executive leadership
$500 million
Revenue
business captured
$500 million
Revenue
business captured
$500 million
Revenue
business captured
1100%
Growth
share price
1100%
Growth
share price
1100%
Growth
share price
Latest Posts
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Strategy
Jan 31, 2025
The Hidden Crisis in Business: When Optimization Masks a Lack of True Differentiation
When revenue stalls, leaders rush to optimize processes, trim costs, and demand more from teams. But what if the problem isn’t how well you’re executing—it’s that no one cares what you’re executing?
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Strategy
Jan 11, 2025
Strategy vs. Execution: Why Execution Must Come First
There’s a popular saying in business: “Vision without execution is just hallucination.” While a bit tongue-in-cheek, it captures an important lesson. Regardless of how impressive or innovative your strategy might be, if your organization can’t implement it effectively, the strategy itself is doomed.
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Leadership & Management
Jan 10, 2025
From the Control Tower to the Corner Office: A Lesson in Leadership and Communication
As an air traffic controller, proactive thinking is survival. You predict weather changes, anticipate pilot error, and arrange flight paths with near-clairvoyant foresight. In corporate leadership, being proactive is equally critical. But in business, you have an entire workforce that needs to understand why you’re making the calls that you do.

Strategy
Jan 31, 2025
The Hidden Crisis in Business: When Optimization Masks a Lack of True Differentiation
When revenue stalls, leaders rush to optimize processes, trim costs, and demand more from teams. But what if the problem isn’t how well you’re executing—it’s that no one cares what you’re executing?

Strategy
Jan 11, 2025
Strategy vs. Execution: Why Execution Must Come First
There’s a popular saying in business: “Vision without execution is just hallucination.” While a bit tongue-in-cheek, it captures an important lesson. Regardless of how impressive or innovative your strategy might be, if your organization can’t implement it effectively, the strategy itself is doomed.

Leadership & Management
Jan 10, 2025
From the Control Tower to the Corner Office: A Lesson in Leadership and Communication
As an air traffic controller, proactive thinking is survival. You predict weather changes, anticipate pilot error, and arrange flight paths with near-clairvoyant foresight. In corporate leadership, being proactive is equally critical. But in business, you have an entire workforce that needs to understand why you’re making the calls that you do.

Leadership & Management
Jan 5, 2025
Why Great Leadership Is a Team Sport: Harnessing Systems Thinking to Strengthen C-Suite Collaboration
This blog post explores how to build effective leadership teams that leverage systems thinking to identify interdependencies, align objectives, and create performance metrics that drive collective success.
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Strategy
Jan 31, 2025
The Hidden Crisis in Business: When Optimization Masks a Lack of True Differentiation
When revenue stalls, leaders rush to optimize processes, trim costs, and demand more from teams. But what if the problem isn’t how well you’re executing—it’s that no one cares what you’re executing?
NeWTHISTle Consulting
DELIVERING CLARITY FROM COMPLEXITY
Copyright © 2024 NewThistle Consulting LLC. All Rights Reserved
NeWTHISTle Consulting
DELIVERING CLARITY FROM COMPLEXITY
Copyright © 2024 NewThistle Consulting LLC. All Rights Reserved
NeWTHISTle Consulting
DELIVERING CLARITY FROM COMPLEXITY
Copyright © 2024 NewThistle Consulting LLC. All Rights Reserved